Embracing the rich and often overlooked artistry of local artisans, CHAPTER 13 sets out to empower their creativity, pay homage to their craftsmanship, and shatter the dominance of subpar imported shoes and bags from overseas. In a world where theme-based shoe collections are redefining the industry, CHAPTER 13 seamlessly weaves together Pakistani tradition and contemporary fashion.
Driven by a deep-rooted passion for their family's shoe business, Milli Shoes, Qurat ul ain, a UK graduate, embarked on her entrepreneurial journey by establishing CHAPTER 13. Soon, she was joined by her sister, Sadia, who had honed her expertise in Leather Accessories and Footwear at the prestigious Pakistan Institute of Fashion and Design (PIFD). Together, this dynamic duo ignited a revolution by introducing a high-end line of locally crafted shoes and accessories on the memorable date of December 31, 2013.
CHAPTER 13 emerged as a fusion of time-honored family shoe-making skills, striving to elevate the legacy of Milli Shoes by offering a range of meticulously crafted, locally-produced shoes. Every design is brought to life through the skilled hands of artisans, with creativity flowing freely within their Lahore-based workspace. CHAPTER 13 presents a diverse array of casual flats, formal flats, khussas, and a stunning collection of jewelry and bags.
What started as a humble Facebook page has now expanded to be accessible in Pakistan's major city, Lahore, Dubai and offers worldwide shipping through their dedicated E-store, as well as via three third-party websites. CHAPTER 13 also welcomes orders through Facebook, Instagram, and WhatsApp, ensuring a premium customer experience for customers around the globe.