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COME BACK  Liked it so hard; that it had to make a comeback! Hot Sellers with a new look!  Gul e Daudi II;  previously made in Tea Pink and Mustard is now in a monochrome color with a hot pink piping separating the toe part with the vamps. Elegantly designed flat can go with both western and eastern wear. See how our model is carrying it with eastern wear.   Orchid Loafers; Previously made in denim color is now made all dark with a navy blue base. The unique non shimmery thread work speaks volume and can be your statement...

Goota also known as Goota Patti is an age old traditional embroidery of South Asia. Goota is basically tiny bits of zarri ribbon sewn to make different patterns. It has been widely used in formal clothing and for making handmade jewelry pieces. They are available in a variety of colors but most commonly available are Golden and Silver. Upon market research, we discovered a holographic version of Goota Patti that is not commonly used or made. On an instant, we decided to introduce our shoe and accessories line using rarely found holographic color with limited available shapes of goota patti....

Who doesn’t love animals? Some might not pet them, but we all find them adorable.Term Vegan may sound new specially for the shoe industry but it’s high time that we start taking little steps towards reducing the carbon footprint. Amidst the Pandemic we researched to start venturing into making such products that can lead CHAPTER 13 play its part in making this world greener and sustainable.     What are Vegan Shoes? Vegan shoes are made from material that doesn’t involve any animal byproduct or material derived from it in the manufacturing of a shoe. Animal product include leather, animal fur or...

Styling Guide: AWAxCHAPTER13   3 ways to style up the statement shoes   Traditional Look   Accessorize a traditional flowy white frok with vibrant potli bag and hand embroidered mules to stand out.      2. Neutrals at its best!   Feet up styling. Heavily hand embroidered statement loafers paired with simple, and plain wester wear       3. BASICs   Keep the look simple with a comfortable yet trendy square toe pumps and a bold lip color           

Let's take you through the step by step production process of uniquely hand embroidered and hand made shoes. Proudly Made in Pakistan! #heartmade  

THE STARS Continuing with our expertise in hand embroidered and handmade shoes; combining the unusual material and various artistic techniques, we are back with yet another winter collection. Who doesn’t read horoscope. Some might not believe in it but we do own some bit of it by knowing our zodiac signs as per our birthdays. Presenting you the collection of hand embroidered zodiac signs on 9 different patterns on 6 different earthy tone bases to vibe perfectly with your winter wardrobe. With 2 months of sampling and rejection these intricately made star signs are all done by hand.  This collection...